Big Sean has officially launched a new fashion company called Aura Gold and will be hitting Project MVMNT which goes down over the next few days in Las Vegas to debut the company’s label, Finally Famous.
Big Sean acknowledged that he might have a lot to learn about designing a line, but he looks forward to the challenge. “Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time,” said Sean according to HipHopWired.
The rapper has already worked out the 2013 Fall collection for the brand and will be unveiling The Black Collection at MVMNT.
Sean is also gearing up for the release of his sophomore album ‘Hall of Fame’ which should be ready to drop early this summer.