Luther “Luke” Campbell has penned an open letter to Rick Ross advising the MMG CEO to change his image and put aside his beefs. In the letter, Uncle Luke warns that the rapper could be headed for serious danger that could jeopardize his career and his life.
Uncle Luke explained that the gangster image could negatively impact Ross’ business dealings. “As someone who survived several rap beefs, I’m going to give you some advice. All this gangster bullshit is jeopardizing your career. No club or arena is going to risk people getting shot. You can forget about doing any tours or CD signings. And if you can’t make money, watch how fast Warner Bros. Records turns on you. I know from experience how venues and the music industry would like to black ball you,” Campbell told the Miami New Times.
Luke added that Ross’ image could eventually land him in trouble with the law. “It’s a shame you can’t enjoy life without spending part of your earnings on heavy security or risking your freedom by purchasing an arsenal. Remember, that’s what landed T.I. and Lil Wayne in prison. You don’t want that to happen to you. However, those are the consequences of rapping about being something you’re not,” said Campbell.
Uncle Luke added that if Ross doesn’t squash his beefs, his fate could be the same as the Notorious B.I.G. or Tupac. “Every gangster rapper takes on the role of a real hood legend to build up street cred. But I don’t want you to fall into the trap of believing you are really a gangster. Trust me, you don’t want to go out like Biggie Smalls or Tupac. It’s time you squash your beefs,” said Campbell.
